|
Creating Effective Business
Signs
By using a combination of
vibrant, engaging indoor and outdoor signage, you'll draw more people to
your store and increase sales.
|
|
Effective business signs are important
forms of advertising for any size business, especially small companies
competing against larger corporations bursting with national recognition
and advertisements. Determining whether your current signage is working
to draw attention to your company is an excellent place to begin. If it
is not meeting your expectations, then there are several solutions to
increase your exposure both indoors and out.
To begin, answer these questions by envisioning yourself as a consumer.
The first question should be does your sign clearly state what service
or product your business provides? Is it inviting? Is your sign
recognizable with a brief glance? How does your sign compare to other
signs in your area, is it the same size, the same style, ect? Now, drive
past your store in a car and ask yourself the same questions. How you
answer these questions, will assist you in deciding what if any changes
are needed. Another way to gain insight is to ask your customers their
opinion, and what compelled them come to your store. Some companies also
take surveys of their customers to get their feedback.
Studies of consumer habits have shown that 35-50 % of people shop
outside the area where they live or work. This creates a challenge of
preserving regular customers while attracting new ones. One way to do
this is with illuminated, clear, and memorable outdoor signage, which
will continue to advertise your business even after store hours.
Inside your store, effective indoor signage can make the difference in
whether a customer makes several purchases or leaves without an item.
Signage that utilizes a range of colors, fonts, and styles will grab
your customers attentions and by using both traditional wall signs along
with banners, you create a visual appeal. By using a combination of
vibrant, engaging indoor and outdoor signage, you'll draw more people to
your store and increase sales.
|
